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Eric Froehlich

Eric is CEO and President of SBCC.  He is co-founder of the company along with its subsidiary, XSTAR Aviation.

SBCC is a DoW contractor specializing in innovative technology discovery, procurement strategies, and project management, and is a leader in the department’s Digital Transformation initiatives.  Originally as Chief Growth Officer, he grew SBCC from 15 to 180 employees and $2M to $30M in revenue in four short years and was installed as CEO in March 2026. SBCC is best known as a leading collaborator across the emerging tech ecosystem, operating on behalf of the DoW to accelerate solutions from prototyping through fielding. In the past 4 years, SBCC has enabled several hundred million in contracts awarded to emerging tech firms, from startup through primes, all targeted to address DoW’s critical technology areas.  As the former dual-hatted CGO of XSTAR Aviation, Eric secured a prime contract with the USAF to provide additional aviation training options for military aircrews which has now become a major formal program of record.  

Eric is a USAF retired Brigadier General, serving 28-years in aviation logistics. He commanded at multiple levels including Wing Commander, Kirtland AFB, NM, and led combat deployments in support of air operations in Afghanistan, Iraq, and the Balkans. As an USAF senior leader, Eric managed daily operations at the USAF’s Sustainment Center which includes three aviation depots.  He served as the US Air Force Global Strike Command Director of Logistics & Engineering for his final posting before retiring in 2021.