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1 March 2026 Press Release

SBCC Aligns Leadership Roles to Support Continued Growth and Strategic Impact

Eric Froehlich Named Chief Executive Officer of SBCC as Gerald Goodfellow Transitions to Chairman of the Board

Shreveport, LA — Following five years of significant growth and mission expansion, SBCC is evolving its leadership roles to support continued expansion while preserving the culture, agility, and mission focus that define the company.

Gerald Goodfellow will become the first Chairman of SBCC’s Board, remaining actively engaged in long-term strategy and key relationships. Eric Froehlich, former Chief Growth Officer, has assumed the role of Chief Executive Officer effective March 1, 2026.

“I'm convinced that companies deserve a leader with a growth mentality at the top, and Eric brings exactly that,” said Goodfellow.


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